The Future of Media 2022 - It’s one thing to measure – it’s another to understand people

DAY 1

As consumers spend more time online than ever before, measurement data is helping media buyers to make informed spending decisions. It must be trusted, credible and future ready, to make it relevant in a world where so much data is available. After that, insights, analysis and research make it actionable – because it’s the consumer understanding that is critical to the future success of brands.

Talking points: How are audiences behaving online? How can we gain a better understanding of consumers at a granular level? What will media planners and buyers require to understand and make actionable decisions on consumers’ media behaviour in the future?

Speakers: James Oates, Head of iris, IPSOS