GEFYRA ENGAGEMENT CHARTER

The construction of the Rio – Antirio Bridge was achieved: i) 4 months ahead of schedule, ii) without cost overruns and iii) with zero accidents. From then on, GEFYRA (a VINCI CONCESSIONS subsidiary) has created a long-standing tradition of fulfilled engagements.
During more than 10 years of operation, the concessionaire’s relation with its stakeholders was built on proximity and direct dialogue with Greek citizens who had been testing if what had been said to them kept on becoming reality.
Through this successful experiment, GEFYRA’s corporate philosophy became more and more engagement-friendly, fundamentally towards its main stakeholder, the client. Moreover, the concept of the “citizen-client” came out from the commitment of the company to see in its users not only customers, but also citizens, deserving a high-quality public service.
Then, when VINCI AUTOROUTES launched in France its so-called “Service Contract” (Contrat de Service) GEFYRA naturally tilted to adopt and adapt the idea on a typical Greek social environment, which was asking for promises which would be kept.
The choice to proceed to the elaboration of GEFYRA Engagement Charter through dialogue with the staff and clients’ focus groups was as natural as the choice to follow a “family tradition” given that GEFYRA has been cultivating dialogue with its stakeholders from the moment that the first worker of the Bridge’s worksite came to Antirio.
This process started in February 2015 and concluded to the final text of a “ten chapters’ charter” in May.
The ENGAGEMENT CHARTER was for the first time made public in the beginning of June, when 30.000 leaflets were distributed to the first wave of summer vacationers.
During the same month the second phase of the communication plan was launched. More than 40 people working for the Bridge (1/3 of the personnel) participated to the filming of “their” ENGAGEMENT CHARTER. They volunteered to incarnate the engagements of the company towards its customers.
Ten “one minute” videos (one per chapter) were produced and started to be released through social media, from July to September included on a “one video per week” rhythm.
The last promotional action was planned for the end of the year 2015.
It was the corporate DIARY of 2016, which would be dedicated to this one more proof of the will of a company to be engaged to introduce more and better services reserved to public benefit from the part of a private partner.