Testing the Cheapest vs Most Expensive Tacoma

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$63, 900 before markups.
Quick math:
$6, 400 down (10%)
+ tax and interest (7.64)
60 Months Payment: $1260
@12.5% of take home pay you should be earning $157, 500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck).
National average wage (US Census): $63795.
Percentage making $150k annually: approx. 8.3%
5 Year price increase Toyota Tacoma TRD Pro:
2019 MSRP: $42, 960
2024 MSRP: $63, 900
49% increase
Wage growth 2019-2024: 1.7% (Source: US Treasury)

These price increases far outpace inflation and wage growth.

Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.

SansooIan
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These trucks start at $47, 000 in Canada. Absolutely ridiculous. Nice vehicle but these vehicle prices are absurd.

BoneStack
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Stay strong brothers.

The truck you have is perfectly adequate. And it's paid for.

Just-Steve
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64k on the “upper trim” doing exactly what the truck was designed to do… just to have an overheating trans? Ridiculous 😂

HowToKyushu
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The price is just too much to buy now. They’ve raised the MSRP by 15k for the TRD pro.

johntuanhoangvy
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I miss the small trucks of the 90's. Inexpensive, functional, and not full size. I'm just fixing up my old Excursion for camping and hunting.

googlestolemyhandle
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Funny how every year prices inflate but our salaries dont

kxfforlife
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$62, 900 for a Toyota Tacoma is an absolutely insane asking price. That’s more than the MSRP of a Mercedes E-class. Did Toyota forget who they are??

Kussmain
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I hate how they are practically full sized trucks now. The first gens were nimble and durable where as these look heavy and too classy to treat as a truck.

colehayes
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So I was about to write that Donut is the first auto reviewer that hasn't broken one of these trucks until I got to the last 30 seconds. TFL took the Tacoma on very easy snow off roading and the front diff broke. Throttle House also broke theirs, and at the very end Nolan mentions an over heating transmission

Daxter
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Its really interesting how different the market is for utes/trucks are in the USA compared to Australia. The vast majority of our utes/trucks here contain anywhere from 2L to 3L turbo diesel engines with a small minority coming with gasoline engines. Also the size difference between something like a Tacoma and a Hilux is astounding too.

t_cadventure
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It's just one giant Toyota commercial, will the DraftKings commercial in the middle

pyrho
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31k for base tacoma f*uck that! I'll keep my 3rd gen!

andresvalenzuela
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Y’all’s energy is always so positive and refreshing, thank you guys for the great vids and keep kicking ass!

wornouttrends
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6:30 "and it has a molle panel headache rack" - oh good, I've always wanted one.

raffriff
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This is the longest Toyota Tacoma ad ever.

PNM_
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This new Tacoma is like a relationship with your high school crush: looks good on paper, might overheat later.

Viral_Picks_Store
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crawl control is excellent for getting out of sand when youre bogged! very handy here in aus on the beaches

sachalouw
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11:20 anyone else notice the hank hill "bwlaaaahhhalala!"😂

jmabs
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Imagine your kid cranking the dails on your TRD Pro seats mid drive

talmonclear