BA Excellence: Accelerating Product Innovation with Generative AI and Simulation Techniques

Join us for a session on how Generative AI and advanced simulation techniques can rapidly bring your product ideas to life. We'll show you how to quickly define product scopes and features that align perfectly with your target personas and key customer journey events.
What You'll Gain:
Discovery & Ideation: Learn to conduct effective literature reviews, assess current solutions, and generate realistic personas that reflect your target audience.
Defining Key Events: Identify crucial interaction points between your personas and your product or service.
Product Journey Simulation: Discover how to simulate the entire product lifecycle—from purchase to deprecation—using persona-event pairs.
Scenario Analysis: Explore running simulations under various conditions to anticipate outcomes and set business thresholds.
Scope agreement & feature design: Leveraging the analysis produced above a very pointed feature design can be achieved with product guardrails to prevent stories contradicting the pattern.