The History of Comme Des Garçons

Comme Des Garçons (CDG) is one of the most recognizable brands in the fashion industry. Between thought-provoking collections and appearances on celebrities like Kanye West, Justin Bieber, and Drake, as well as collaborations with the likes of Converse, Nike, and Supreme - Comme Des Garçons has established itself an industry staple. Nearly everyone knows the famous heart logo, but not as many know the wild story behind it. In this video we talk about how legendary designer Rei Kawakubo built the brand, and we also dive into how she built Dover Street Market with her husband Adrian Joffe. In many ways, this is a master class of how to navigate the worlds of design, business, and marketing. This is the history of Comme Des Garçons.

Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).

[Devananta-Rafiq]

One of the most admirable traits of Rei is that she treats her creation as a real work, read hard work, often a torture. She is workaholic. If you reads some of her interview, you will find that. She doesn't think that she creates art, avant garde fashion, or some other highly regard things. She always gives impression that she just happen to works as designer of clothes, nothing else. Really admirable human being.

[LeBeautiful]

These history of videos are so siiick. So unexpected, but much needed. THANK YOU!

[TheBlvckIndigo]

I have become obsessed with this channel in only two days...almost done watching all vids. I need more

[toko_ribbon]

I live in Tokyo and have the fortune of being able to visit Comme des Garcon stores and 2nd hand luxury shops carrying the products. The jackets and formal wear skirts/pants are especially gorgeous and amazing in person! I only wish I wasn’t allergic to wool so I could own a piece for my designer wardrobe. But I am always in awe when I see the craftsmanship and intricate asymmetrical patterns (a bit more whimsical than Yohji Yamamoto)

[thegreatestjose]

I NEVER knew how fascinating this could all be. And I’m the dad that shops at old navy 🤣

[asandekubone]

I’m so glad you’re back. I really enjoy the videos you share with us. They’re super informative and share a different view to some brands/ designers we’ve come to know.

[ivanmrasov]

Just found out about your channel and omg ! This is such a treasure. Exactly what i needed

[izzysingz]

These history videos are so interesting!! I am studying fashion in college and this is very helpful knowing the backround of all the popular fashion houses

[jaqenhghar]

My son loves Commes des Garons! So fresh and young. Thank you for this "History of" video. They never disappoint 🖤!!

[jukboxx]

This series is everything it helps fill in the gap to explain to a lot of people about the fashion industry

[isaiahhenderson]

you make great videos homie the fashion community appreciates you greatly

[cycling]

Hi as an ex-employee of Comme, enjoying video and Interesting, but Dover Street Market was inspired Kensington Market that was on High street Kensington (closed in the 90’s) not as mentioned in the video.

[Whodnl]

I’m a simple man I see Treaducation upload I click I watch and I enjoy

[Beatjoy]

This is such a good story bro, wow. I love how rei treated junya as if he was her son taking him under her wing.
Rei finding love thru and unexpected partner.

[franzpecora]

I was searching for the history of comme des garçons this week, thank you !

[fionnlaghcarter]

Amazing vid once again. Also pleasantly suprised that DSM was inspired by Kensington Market . Fire

[jorkobemvp]

very accurate, i’ve read around and watched videos, & this told the story well. would love if you did a video on Hysteric Glamour, kind of a cult favorite iykyk type of brand, japanese streetwear/fashion that pre-dated bape but i can never find any videos touching on their history.

[anthonyg]

Ive really liked cdg play for a while now and i have like 2 tees but i never knew about any of this thank u for making this vid :)

[tamaemusic]

Great reporting and story telling. Thank you.

[the_f_e_d_s]

I am now addicted to your videos :/ . Amazing work. keep on.