How the 'Dad Shoe' trend made New Balance $5.3 BILLION!

Ever wondered why New Balance has become a household sensation that's on the rise year after year? Reeling in a whopping $5.3 Billion in revenue in 2022 alone, a 21% increase on the year prior.
What's the deal with those quirky chicken prints inside some of their shoeboxes?
And just how drastically has the ‘dad shoe’ trend impacted the brand?
Well, we are about to dive into the captivating story of New Balance to uncover all the juicy details behind its global successes.

Thank you so much for watching!

💡 @BrandBreakdown makes fascinating mini-documentaries about well known brands & businesses.
🛎 Be sure to subscribe & hit the notification bell to never miss an upload!
⚠️ Disclaimer: I'm not a journalist and you should do your own research. All content is used within the parameters of fair use. Please view our About page to contact us.

the story of new balance
how new balance started
dad shoes
new balance

Sources Used:

#newbalance #business #entrepreneur

[aBlackWeb]

Telling this story without mentioning Kanye West is a huge elephant in the room.

[DaLink]

“Ever wonder why New Balance has become a household sensation that’s one the rise year after year?” No, but now I do. Also, like I said before(I think), it’s pronounced Ni-Kee, not Mike with an N.