Sweet Baby Inc. Consultant EXPOSED for Attacking Gamers in NYT Assassin’s Creed Hitpiece!

Ubisoft Under Fire for Assassin's Creed Shadows' Woke Agenda as Japanese Consultant Revealed to Have Ties to Sweet Baby Inc.

In a recent hit piece, The New York Times and Ubisoft worked together to attack critics of Assassin’s Creed Shadows, a game stirring major controversy. The outlet's Zachary Small cited a supposed "Japanese consultant" and translator who claimed that criticism over Assassin’s Creed Shadows—including its choice to feature Yasuke, the famed Black Samurai, as a protagonist—was primarily driven by Western audiences. This consultant, Hashimoto, argued that the negative comments about the game, which appear online in Japanese, had been poorly translated from English.

According to Hashimoto, “It was people in the West who were upset with seeing Yasuke as a samurai.” Small added that Hashimoto explained, “many of the negative online comments written in Japanese appeared to have been roughly translated from English.”

Ubisoft, however, had already issued an apology to Japanese players over Assassin’s Creed Shadows following backlash, which Small himself noted. He pointed out that Ubisoft apologized for promoting materials that allegedly offended Japanese audiences. Yet, the Assassin's Creed Shadows controversy grew heated enough that a small right-wing political party in Japan formally asked the government to comment on the game's historical inaccuracies.

But here's where it gets even more controversial: It turns out that Hashimoto, the so-called "Japanese consultant" used to defend the game, was a former employee of Sweet Baby Inc.—a company with ties to woke gaming agendas. His LinkedIn profile reveals that he worked at Sweet Baby Inc. from February 2020 to April 2023, suggesting that Ubisoft may have brought in a consultant who had a direct stake in shaping the narrative around Assassin's Creed Shadows.

Not only does Hashimoto have ties to Sweet Baby Inc., but he's also an activist journalist who has written for Polygon, Siliconera, Them, and outlets owned by the GAMURS Group. In one article on Medium, Hashimoto criticized Animal Crossing: New Horizons by addressing “Japan’s history of colonial rule.”

The controversy surrounding Assassin’s Creed Shadows keeps mounting, especially with the game now being accused of pushing a woke agenda through its depiction of Yasuke as a Black Samurai. Fans are also upset about Assassin’s Creed Shadows' gameplay and the game's portrayal of Japanese history, calling it period-inappropriate and culturally insensitive.

With the trailer for Assassin’s Creed Shadows stirring heated debates online, fans are left wondering whether Ubisoft can recover from this woke controversy. The game, which includes Japanese rap in its soundtrack, has further alienated audiences who feel the game prioritizes modern narratives over historical accuracy.

As Assassin's Creed Shadows prepares to launch, Ubisoft is facing ongoing backlash from both the West and Japan. From questions over Assassin's Creed Shadows' gameplay authenticity to the narrative-driven portrayal of historical figures like Yasuke, it seems the controversy is far from over.

What do you think of Ubisoft Assassin’s Creed Shadows and its depiction of a Black Samurai? Is this another case of woke pandering, or is it a bold move by Ubisoft to diversify its games?

#assassinscreedshadows #assassinscreedshadowstrailer #assassin'screed #assassinscreed #woke

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[uservlditiy]

As Ubisoft's art director puts it, getting closer to the real thing requires knowing the real thing.
The pine tree they recreated in the trailer is probably a miniature bonsai, a photo of a potted plant used to enjoy artificial nature.
If the art director had known about natural pine trees, the trailer would have looked very different.
The reason Ubisoft's language is so lacking is that it speaks of the real thing without knowing the real thing.
I think that kind of sloppiness even affects the technical aspec.
Probably Kazuma Hashimoto has never seen real Japan.

[Xxshadowxhunter]

Reality can be what ever I want as long as I call my enemies a bigot

[nyiurmelambai]

In the past day, game dev hear critic and what the gamer want. Nowaday, they attack back and keep pushing their woke agenda

[Kromatt]

This crowd is like call of duty, they are drones at this point.

[aurumvale]

a black Samurai might have been a good idea as a questgiver or side character. as a MC in a game centered in Japan, not so much. imagine having the next AC play in deep Africa and the MC being a chinese guy, or one in Pre-colonial America and the MC being a white guy

[marissashantez]

It's very obvious Japanese people are upset by Yasuke. I see Japanese YouTubers angry as can be by the whole inaccurate game. They are angry at Thomas Lockley too. They should be. What I do NOT understand is why Ubisoft decided to use Yasuke at all, when they knew there would be a huge backlash. Because it was the first time an AC game was set in japan, and they gave you a non Japanese PC. Well, you have the other one, which is less fun to play, and looks like a lesbian.

[marcrisa]

Sadly there are die hard assassins creed fans who will buy this game no matter what, sadly i don't think the game will fail.

[josiah]

Origins was the last assassin's creed game I played. That game was insanely huge what else is there to experience after that?

[Tru_Detective]

They hate colonialism until they're the ones doing it.

[SedriqMiers]

SBI sounds easier on the ears for me than sweet baby inc sounds like some pimps corporate arm of his business.

[nigo_ro]

クリード シャドウズ」は日本で完全に嫌われているので安心してほしい。

[air-kon]

But no one has a problem with female shinobi, so at least they can't play the sexism card :DD

[UltimateOHSAViolator]

I bet you money it won't die. There are too many people who are going to buy it anyways. Ubislop is too big to fail in my opinion. It's impossible.

[shadowweaver]

It may lose money but i Don't see a failure 🤷. People will still buy it they bought the last one and it honestly just wasn't good i tried it and hated it. Its not assains creed it was a clunky mess. I lost interest right away and im not buying this. Ubisoft cares more about wokeness then a good game they did it with starwars outlaws and there doing it here. If course there going to defend it.