BMT 007 | Chaos at Twitter

It's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the social media market, the Catch-22 of balancing content moderation and free speech on Twitter, and new start-ups building decentralized social networks.

Episode Topics:
0:29 Last week's recap on Martech Gobeldygook: Audience questions and comments

6:43 Elon takes over Twitter - what happened

8:30 Elon's open letter to Twitter advertisers

9:30 Tech leadership standards and how Elon breaks all the rules

12:15 Social media valuation declines and a changing of the guard

13:53 New social media ideas: Bluesky and GAS

16:09 Now is the time to disrupt Twitter

18:19 The problem with decentralized social media

22:35 The importance of brand safety

25:05 Are we taking Twitter too seriously?

27:20 This week's question: What would Elon Musk need to do to make Twitter a better platform for marketers?