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The Other Game: How Athletes Become Brands | DealBook Summit 2024
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If you’re Michael Jordan, the basketball superstar, you can be silent and still be a brand. But every other athlete needs to figure out how to position themselves if they want to move from great player to top recipient of sponsorship dollars and to one day being their own brand.
The “how” is the most challenging part, agreed a group of athletes and sports personalities convened on Dec. 4 as part of The New York Times DealBook Summit
Panelists:
Jordan Chiles; Gold Medal-Winning Olympic Gymnast
Napheesa Collier; Forward for the Minnesota Lynx and the Co-Founder of Unrivaled
Bomani Jones; Host of “The Right Time with Bomani Jones”
Renee Montgomery; Co-Owner and Vice President of the Atlanta Dream and Two-Time W.N.B.A. Champion
Jesse Palmer; Television Host and Entrepreneur
Hope Solo; World Cup and Olympic Champion and Activist
Justin Tuck; Retired N.F.L. Player and Managing Director in Goldman Sachs Private Wealth Management
Moderator:
Jess Sims; Host at The Athletic
The “how” is the most challenging part, agreed a group of athletes and sports personalities convened on Dec. 4 as part of The New York Times DealBook Summit
Panelists:
Jordan Chiles; Gold Medal-Winning Olympic Gymnast
Napheesa Collier; Forward for the Minnesota Lynx and the Co-Founder of Unrivaled
Bomani Jones; Host of “The Right Time with Bomani Jones”
Renee Montgomery; Co-Owner and Vice President of the Atlanta Dream and Two-Time W.N.B.A. Champion
Jesse Palmer; Television Host and Entrepreneur
Hope Solo; World Cup and Olympic Champion and Activist
Justin Tuck; Retired N.F.L. Player and Managing Director in Goldman Sachs Private Wealth Management
Moderator:
Jess Sims; Host at The Athletic