How to create a perfect welcome email for eCommerce

First impressions matter. How your subscriber perceives your brand at the first touchpoint, that is the first email you send them, can make or break your chances to convert later on.

In this video, we walk you through the essential elements of what we consider to be a perfect welcome email – both in terms of design and messaging. Tune in to learn about a few best practices that will instantly improve your engagement and click-through rates.

Additional resources:

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EMAIL EINSTEIN - PODCAST BY FLOWIUM
Need a head start in email marketing for eCommerce businesses? The only tips you’ll need are here.

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[rodriguezcortes]

Thanks again for your videos! One question, if the first email that customers receive is a pop up on the home page with a discount, would you recommend adding in that email, in addition to the discount code, a brief introduction about who we are? or would it be better to put it in another email?
Thank you very much.