SOP: Find Your Client's Pain

When is pain good? When your client tells you their pain. That way you can bring them solutions!

Timeline -
00:00 When is pain a good thing?
00:20 Pain is a good thing in the sales process
00:54 Solve their problems
01:20 State their problem back to them
02:15 Some solutions cost money
02:50 Focus on finding the fix
03:19 They may not buy
03:49 Find their budget
04:28 The negotiation process
05:03 Clarity on the problem leads to clarity on the answer
05:11 Call to Action