How Tiffany's Is Keeping Up With Millennials | Fast Company

Founded in 1837, Tiffany and Co. jewelry spent more than century as a status symbol. But by 2017, with tastes changing and Millennials putting off marriage, sales were in a serious slide. Here, chief artistic officer Reed Krakoff explains how Tiffany's is getting creative with new designs, cafes, pop-ups, riskier advertising, celebrities and more.

#Tiffanys #Jewelry #Diamonds

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[PlasticPellets]

I don't feel the need to bash luxury products to make myself feel the reality is this, buying a jewelry item from Tiffany is wiser than purchasing a substandard, non branded piece. Not only will Tiffany jewelry retain its value significantly better, but the workmanship and quality are considerably better...I would rather own 1 Tiffany than 5 no names.

[eddefalcon]

Permanence through values, beliefs and principles Tiffany and Co. Love is love whereas lust is just transitory.

[bcoral]

The average millenials aren't that flashy. Every thing is DIY and about tiny houses and social awareness, etc.. not fantasy world, twirling around on 5th avenue, shopping at Tiffany's. The average millenial isn't chasing an outdated dream of owning diamonds. Also, the average millenial does't have Tiffany's spending money haha

[cesartrujillo]

I knew Tiffany was struggling but it’s astonishing they made such big leadership changes to stay relevant. It’s interesting to see who the company faces are but who are the board members at Tiffany? I didn’t know the head of Diesel was such a shining star. I like Diesel in general but all I really know about the brand is that I’m either an American small or a Diesel Extra Large. Will he push less size centric jewelry for an American market? A café sure seems like he knows what Americans really want, food.

[alexismarquez]

TIFFANY AND CO. IS LIKE SALMON TO MY TASTEBUDS.

[soapgirlsrule]

People were so mad about Kendall Jenner that they turned off their IG comments. I think some of their celebs aren't a fit.

[hazelbotedapgonzalez]

Blood diamonds. Horrific history. Nobody should measure their worth with some shiny rocks. So ridiculous

[natewaltz]

Can we just call a spade a spade? Ain't nobody shopping at Tiffany's. PERIOD. The fact that you have to convert your JEWELRY store into a CAFE just to sell something says it all. That same piece of jewelry that cost my whole rent (plus a car😂) in your store, cost about a fraction of a fraction of that price literally anywhere else Online. At this point to save the company just make the Tiffany's restaurants and Go full throttle with it