Correlation Data for SEO and Social Media Analysis - Part 1 - Whiteboard Friday

What factors affect your rankings? Everyone tries to prioritize their SEO work keeping these factors in mind. It's not always easy, but we can use data analysis to correlate optimization techniques with movement in the rankings, whether positive or negative. This is the goal of our bi-annual Search Engine Ranking Factors project. Correlation isn't causation, of course, but Rand will walk us through how to use correlation data to inform your SEO and social strategy.

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As this is a univariate technique do you believe there are any dependencies within these factors? Could there perhaps be a multiple correlation relationship occurring on some of your head factors?