Maruti Suzuki True Value completes 20 years | How has the Brand Evolved | carandbike

Maruti Suzuki True Value has just crossed a major milestone in journey of selling certified used cars. The brand has completed 2 decades of operations and has contributed significantly to the growth of organised used car sector in the country. We speak to Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd to understand the needs of the used car consumer.

➡️ Special Chat with ED Marketing Sales of Maruti Suzuki India
➡️ Interviewed by Shams Raza Naqvi
➡️ Maruti Suzuki True Value completes 20 years
➡️ Maruti Suzuki was the 1st OEM in India to sell Used Cars
➡️ Suzuki was looking for consumer transparency - no. of checkpoints have reached 376
➡️ Due to COVID-19 consumers took longer time to sell their old cars
➡️ Maruti Suzuki buys Used Cars from other brands too & about 28% are non Maruti
➡️ Used Car sector has evolved rapidly & they sell around 20%

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