How does your brain decide what to buy? | INNER COSMOS WITH DAVID EAGLEMAN

How does your brain decide what to buy? | INNER COSMOS WITH DAVID EAGLEMAN

What’s happening when you stand in the supermarket aisle and stare at the shelf full of options? It may not look like there’s much going on from the outside, but inside there’s a war of networks raging. How is your brain's decision-making influenced by price, emotions, and your group of friends? How would you choose between a nice candle and a chocolate bar in the shape of a computer keyboard? And what does any of this have to do with Starbucks or Tiger Woods or Burger King?

Original Air Date: May 15, 2023

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Contents:
00:00-02:01 - Introduction
02:01-07:41 - Economic Decisions
07:41-15:48 - Valuation Network
15:48-20:19 - Emotional Network
20:19-31:11 - Social Network
31:11-36:32 - Conclusions

Neuroscientist and author David Eagleman discusses how our brain interprets the world and what that means for us. Through storytelling, research, interviews, and experiments, David Eagleman tackles wild questions that illuminate new facets of our lives and our realities.

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TAGS: #DavidEagleman #InnerCosmoswithDavidEagleman #InnerCosmos #Science #Neuroscience #Neuroscientist #Eagleman

[somebodynamedmorgan]

I thoroughly appreciate this mans speech patterns and tonality. I find listening to people usually difficult but he speak in a way that keeps me engaged.

[jennifermcnally]

Thanks for your lecture as always! Life is a game of probabilities!

[samsacres]

There is another video that you mention that precedes this one. What is the date of it or what is it called? I wanna watch it as well.

[dravmo]

Thanks david... Daya here..from ...kanyakumari district..tamilnadu state. India

[jennifermcnally]

I wonder what makes us choose with a long term or short term decision.