The Details Of Managing Cost Caps Day To Day

BILY

MOVE SUPPLY CHAIN

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[danvinson]

Great info! IF you were to run some retargeting - would you put those ad sets in the same campaign as your broad ad sets? (and simply change the Bid/ROAS target to reflect a higher standard for retargeting traffic?)

Secondarily - I spoke to a META marketing pro and they suggested no more than 3-5 ad sets in a single Campaign and recommended less than 15 total active campaigns. Their general vibe was that after a certain point to much creative may have diminishing returns...? I have noticed declining performance over the past through months with the MEGA CAMPAIGNS - anything you're changing on that front?

Thank you as always - your content is gold 🙏

[toming]

Great stuff man. Thank you for your work, your stuff has educated me so much on understanding my clients business numbers and looking far beyond in platform but also being accountable in platform at the same time.

Slowly moving clients onto manual bids - hard in the UK because our sales tax (VAT) is 20% and often destroys margin and clients always want a lot more than is workable generally.

But still, fighting the good fight as much as possible!

[lewislawson]

“Starting a brand” this is exciting! Any more info? Or is this a silent project?

[jackanory]

Great value in this video! I know you are a believer of testing a high volume of creatives in your accounts. How are you dealing with the limit on the number of active ads your page is running?

[Pballer]

Great video full of value, you clearly outlined how to determine your target CPA and roas which is good for cost caps and troas but how do you then determine your bid cap with these metrics?

[isserman]

Great video. Just FYI - Couldn't find the download, even with signing up for the newsletter.