Understanding the gaps in the STUDY ABROAD MARKET?

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VIDEO INTRODUCTION:
Hi everybody!

In 2023 there were 6.4 million students studying abroad all across the world. But Out of these 6.4 million students, 1.3 million students were just Indians! And if you look at the money they are spending on this study abroad journey, it will blow your mind!! In just 1 year of 2019, Indian students spent 37 billion dollars in studying abroad!!! And this number increased to 47 billion dollars in 2022, and is expected to reach 70 billion in 2025!! You know how much 70 billion dollars is,
It is more than 5 times Reliance Jio’s annual revenue of 12 billion dollars and 1.6 times Tata Motors annual revenue of 42 billion dollars!!!

And if you consider 1.5 million students in 2025 with a 70 billion dollar spend, each student who is studying abroad will spend, 46,666 dollars, or 38.8 lakhs per year on an average!!

Now I don't know if you sense this but, any place where a rich consumer spends with a consistent pattern is a huge market opportunity!! And in India, this is a very rare sight!! Why?? Look at this chart, If you remember our Indus Valley report episode, we learned that the gold mine in India is not 1.4 billion people it is only 22 million people!! Why?? only 22 million people in India pay income tax, 74 million file for taxes, and only 4.5 million as in 0.3% of Indians contribute to 80% of the total income tax paid in India but the rest 1.4 billion people do not pay income tax at all!!!! So if you want to build a fast-growing, high ticket, high margin product to sell in India, this 22 million population is where you can make money!! Everywhere else, you can only make money with low-margin and low-cost products!!

So to understand this consumption class better, Blume Ventures put out this report, which said that India can be categorized as India 1 which is 30 million households with an average income of 15,000 dollars, and India 2 which has 300 million people with an average income of 3000 dollars per person and India 3 which has 1 billion people with an average income of 1000 dollars per person!! and you can see them as 3 different countries, which are Mexico, Indonesia, and Sub-Saharan Africa based on their consumption levels!!

And the consumption of India 1 is so disproportionately high that if you look at this chart, they alone consume 89% of the beauty products, 70% in Dining, and 79% of the entire food and beverage consumption in India!! So 120 million people as in less than 10% of the population is consuming 3 times more than the rest 1.3 Billion people combined!!

And these 13 lakh students who study abroad belong to this golden category of India 1 because they are spending 46 lakh rs a year!!!
So if this small subset of students has a lot of money, a lot of problems, and most importantly, if they all have a common behavior, this means it is a gold mine opportunity for you to build products and services for this one category!!!

This is the reason it is important to study this market both as investors and entrepreneurs!!
So the question is,
What does the higher education market in India look like?
What are the problems students face in their education journey?
What are the gaps that Indian startups are finding to build a business in this space?
And where can you find an opportunity in this space?

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#thinkschool #businesscasestudy #geopolitics #studyabroad #students #marketanalysis Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[Preity.B]

You are missing the other main reason for going abroad and it's not only quality education but better quality of life..especially when after having kids.

[gokulmishra]

People don't go abroad just to get a job and earn for a living, there are many other factors which attracts including clean roads, good environment, no corruption less population, clean air, no noise pollution and many

[bhakavathyadithan]

This is not education. This is business. To live a happy life, I feel this is not required

[anirbanbhattacharjee]

You are becoming way too good. Asking the right question brother... That is the most important thing in the world..

[Prad-euov]

This is based on the assumption that students go abroad for better education. But I would argue that main driver to study abroad is to settle abroad which includes salaries, facilities, better infrastructure and in general dollar dream.

This might work if the proposed Indian universities can provide placement in companies abroad 😊

[shivakumarpatil]

There is a quote "If you are lacking Interest in a Subject than you are under a Wrong Teacher" So, Case studies learnt in classrooms created Negative Impressions but after podcasts and Videos of Think school I feel i loving Business, Geo Politics. Thankyou Brother ❤ keep Influencing and Guiding Us. ❤

[ryomensukuna]

Ganesh sir,
Please make a video on indian reservation system, is it really helping lower caste people or is it causing our country damage by accelerating brain drain in our country. It is so painful to see our country's human resources getting exported to foreign developed countries .

On top of that, INDIA alliance is aiming to even remove the reservation limits.

Please make a case study to help us understand the scene in a better way.❤️

And as always, loved your this video too.😊

[RajendraDG]

Meidcos going abroad also has raised exponentially.Kudos for no regulations on fess, terrible working hours and atmosphere.

[MetronusPrime]

Bro the image is a little misleading 😂
Great video and excellent research. I find this very useful because I was actually on the hunt for a company that can help me with housing next year.

[harshitkaushik]

This is definitely among the top 3 best researched videos of all time on Think school channel.

[NewIndianguy]

We don't go abroad for studies... We go there to get PR 😂

[SidharthGat-kfcb]

The way of parting the data in different ways here and representing it make various phenomena visible is top notch!

[hiteshpoladia]

The research has been gathered and presented in a very simple and easy to understand manner, using the graphs, sketches etc.
If this type of teaching was used during my engineering days then the story would have been different.

Kudos for hardwork to your team n you

[tsts]

"One great person said that life isn't about finding yourself; life is about creating yourself. I think you have made this happen. If you thinkschool creates or comes up with anything, it will be top-notch. Your language and analysis are impressive, especially when you take a stand on controversial topics in your videos. Your hard work will reward you. Keep going. Educate us with good business ideas and diversify your content to various fields: governance, international relations, bullet train concepts, major issues. You are more than a business school; looking forward

[sivabalan]

Your research missed one key point, they are not going because of quality education. They want to move out of India and they are using education as a reason

[TheVengaa]

Clear cut dissection of this multi-layered, not so talked about, complex industry....Great work as always.

[harir]

This video is encouraging trader mindset which is already a problem with Indian thinking. We need innovation. We need entrepreneurship not trading. If you really want to build a company, you should have passion and ideas And of course important to have market for it. But this is age-old idea of trading

[shasha_here]

This one video alone made me subscribe to your channel!! This is pure gem, ..can't believe we've come so far that even indian creators are putting out such quality content to literally everyone for free..., just some years back i used to look at foreign creators and think hmm why don't we have this in india, but now we do...and quite franky, even better then foreign creators...i hope you keep making such 'GOD LEVEL' videos., ...(btw I'm a Video Editor :)

[sachin]

This is really a data packed video with lots of reality checks. So people thinking all the people living abroad must be having a lavish life would need to think twice before saying that. Because majority of those students are belonging to middle class families and they’re living minimally to support their family back in India.
Good work Ganesh!❤

[rohanrodrigues]

Thank you very much! Can't express how important this video is...not just for understanding the market prospects..but also the apps recommended will give a good lead