Manfredi Ricca, Interbrand | CMO Summit 2016

Manfredi Ricca is Chief Strategy Officer at Interbrand EMEA & LatAm, and presented at the CMO Summit. This event is an exclusive gathering of senior marketing professionals hosted by The Marketing Institute, was took place on the 26th October 2016, in the Foundry, Google.

Questions discussed:

Q: What are they key areas CMO's should focus on to promote growth within the business?
Q: What's the most important emerging trend in marketing?
Q: What is the single biggest challenge facing marketing leaders today?