Wardley Mapping Strategy at BigCorp – A True Story • Erik Schoen • GOTO 2023

This presentation was recorded at GOTO Copenhagen 2023. #GOTOcon #GOTOcph

Erik Schön - Author of "The Art of Strategy" @erikschon5751

RESOURCES

ABSTRACT
The story you are about to hear is true. Only the names and places have been changed to protect the innocent.

It's a story about the obstacles being the path and how a journey of a thousand miles begins under your feet.

It's about doing online what is extremely hard in person: aligning a group of senior people on strategy.

I'll share the successes and failures and what we learned together using Wardley Mapping - a powerful and beautiful method for visualizing business+technology evolution to enable better strategic choices. [...]

TIMECODES
00:00 Intro
03:30 Plot
04:26 Cast
05:15 Script
06:42 Act 1: Agree to collaborate
18:26 Act 2: Strategy 101, Miro & Canvas
27:55 Act 3: Prepare a Wardley Map together
31:25 Act 4: Strategic decisions
35:21 Reviews: Observations from participants
37:11 Learnings
39:44 Outro

Download slides and read the full abstract here:

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#WardleyMaps #WardleyMapping #Leadership #Strategy #ProductDevelopment #Failure

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