How honest is the Honest Company?

#startups #Slidebean #Honest

Many of us know Jessica Alba today. She's a beautiful actress, a business mogul, and she just does not seem to age. And today, in 2021, she's commonly known as the founder of The Honest Company. This consumer products brand offers safe, eco-friendly products like diapers, a natural line of bath, skincare, home cleaning, etc.

It's a go-to place for household products focused on safety and ethical consumerism. But back in the 2000s, Jessica Alba was an up-and-coming actress.

Unfortunately, she didn't have the best critical reception. We have a feeling the girl knew there was more out there for her than just being a Hollywood star.

The early 2010s weren't like today. Now, a celebrity announces a company or raises a fund, and people are banging down their doors to give them money.

Back then, you had one lane and you did not stray, people didn't really take celebrity-sponsored companies that seriously. So how did this Hollywood actress breakthrough and come to IPO a company?

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0:00 Honest Company - Intro
2:22 Honest Company - How it all began
3:41 Honest Company - Looking for investment
5:16 Honest Company - Rise to Success
6:37 Honest Company - Scandal and Lawsuits
8:31 Honest Company - The Rebranding Process
9:44 Honest Company - An Honest Survival
10:40 Honest Company - IPO and today

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Follow Caya:

[BurningOne]

The new host did an awesome job! I know alot of people are used to Caya, he's pretty much the face of Slide bean, but I also like that they're trying to get new people on the videos. I feel like people don't understand that Caya is a busy man and is doing alot of other things behind the scenes, so of course they'll have to get new talent so that Caya has enough time to focus on more important things for Slide bean. "The only constant in life is change", which is true even more so, for the world of business and companies.

[Burbie]

Conclusion: Don't name your brand something like "honest"

[jecabreradc]

I would segment the influencer economy from the celebrity influencer economy. It will probably be a thing soon.

This is how many celebrities like Alba, Paltrow, Whitherspoon, etc can attach their names to pretty otherwise normal brands and become billionaires just for that fact instead of a real differentiating factor or
competitive advantage.

Super interesting.

[jizzlecizzle]

8:29 The risk of infection, ineffective sunscreen protection, mold in some packages are fair reasons to be called out, regardless of the stance of the brand, its name.

[siranthony]

Shout out to all of the women behind the camera making this channel possible 🍾🎉🤘

[juliuspreloznik]

Man the amount you guys have invested in production quality is insane. Good job

[slashd]

To avoid making the same mistakes im gonna name my company the Dishonest Company 👍

[shaigoel]

It's always a good day when slidebean upload a new video. :)

[Nedwin]

I'm amazed on how Alba built her business. She started with personal branding, got right men around her, and created strategic plan for the future. Unilever partnering with Honest Co. is such an achievement. She is so beautiful and such an amazing person. Best wishes to Alba and Honest. Thanks for sharing Caya, cool as always. Your new host is very nice and smart. ❤️

[md.abdullaalwailykhanchowd]

If you keep your promise & stay honest about your brand, than your brand will eventually survive. Same goes for Honest.
God that’s a catchy name!

[makakasha]

Great Video.
I was wondering if you're planning to make a startup walkthrough video, detailing BMC etc.. ??

[ronque]

I’m kind of interested in how it’s doing versus Seventh Generation. I’m wondering if her star power alone has kept it afloat for the most part, despite the CEO change. Maybe also their agility by abandoning what doesn’t work. Yeah, you do put a target on your back with a name like that. May as well call your product “Perfect”. People are always gonna look for flaws and deceit.

[yegak]

Been hooked since I watched her interview explaining why she started her company. Was also (pleasantly) surprised to see this thumbnail; hard to find any great videos featuring The Honest Company.

[firstnamesecondname]

Aveda, weren’t they one of the first on the block at ethical products, it was then sold to Estée Lauder for huge money

Quite a large market for Johnson and Johnson baby bath (the clearish blue liquid one) comes from the car accessories market, window tinters and graphics people across the world use baby bath to creat a slip solution that temporarily removes the tackyness of the films adhesive (it’s great too for removing stickers too 😉

[wesbravo]

I keep buying but the stock keeps bleeding. When will it stop??

[FinDDYouTube]

I believe Honest will bounce back again. Numbers tell the story and growth looks promising to me. I started a position and plan to build it out. Thanks for the video

[AirQuotes]

This host is pretty good. Will she come back? Though please talk about actual bootstapped founders not celebrities. Most female founders don't have 6 million startup capital they can just throw in.

[ojiefemi]

Amazing video. Your videos are always great.

[the_world_of_marketing]

What’s your percentage of female subscribers? I’m super curious about that

[jason]

Loved this video look at a company growing