ICAN May 2024 Pathfinder (Debrief) - PART ONE (1)

The case scenario is about Spicey Confectioneries Limited, a company producing and selling chocolate. The Pre-seen case scenario include: Details about the history, business structure, strategies and model; The confectionery market; and 2 years summarised financial statements.
While the Un-seen introduces Spicey strategic development; Introduction of Diabetic Chocolate into the market; Strategic acquisition; Newspaper article and a letter from NAFDAC.

The following appendices are required:
As usual, there are two requirements that candidates are to address. These are:
• An evaluation of the 2022 financial statements of Eat Right and Smoothy Chocolatey, using the specified ratios to recommend which of the company Spicey should acquire; and
• An evaluation of the viability of the proposed introduction of Diabetic Chocolate into the market, based on its financial details and recommend the quantity of the product that should be produced and sold in the first 3 months. In addition, using Ansoff’s product/market growth matrix, evaluate the extent to which Spicey’s sales development strategies could assist in achieving its two strategic objectives.

To perform very well in this Case Study, candidates must prepare the following appendices:
Requirement 1:
Appendix 1: Ratio Analyses for Eat Right and Smoothy Chocolatey, after appropriate adjustments;
Requirement 2:
Appendix 2: Calculations to determine the viability of Diabetic Chocolate and quantity to produce in the first 3 months; and
Appendix 3: Ansoff Product market growth model and comment whether it is appropriate for Spicey’s use to achieve its strategic objectives.

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Kindly download the ICAN Case study material here for your studies:

Kindly download the May 2024 Pathfinder (Past Question) suggested solution/report here