Exploring the Role of a CMO in Today’s Marketing Landscape

A Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business? 

In this video of the Market Mentors Podcast, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP.

We cover;

- What is a CMO responsible for that a VP or marketing director isn’t
- The biggest learning curve in her job as a first time CMO
- Examples of how Kate is elevating marketing at board level as a new CMO
- Tips for ambitious marketers to become a CMO
- If you want to become a CMO in the future, is better to specialise in marketing or be a generalist
- Tips for setting up ABM from someone who's done it in her last four jobs
- How the pandemic has impacted B2B and B2C marketing
- Where Kate goes to learn more about marketing and stay sharp

And so much more...

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