Secretly Lucrative Candle Side-Hustle!! ($500 Startup)

Colina Bruce's journey began at the kitchen table, $500, and candles that sold within just three hours of launch!! Let’s dive into this side-hustle turned $564K/Year candle business. Not only does Noir Lux Candle Co. sell candles, but Colina Bruce has also diversified into three more streams of income that most candle makers overlook!

But the real question for us is, how did Colina Bruce go from no experience to the go-to premium candle maker according to publications like the Oprah magazine? What’s the secret sauce setting her apart in the saturated homemade candle market? And how exactly does one scale a simple side-hustle to over half a million dollars per year? And what does it really take to scale a candle business?

Colina's promise… To not hold anything back. Whether it’s how she sold out of her first ever batch in just three hours. The thousands of dollars of free money that’s available to most entrepreneurs, and the costliest mistakes most entrepreneurs make when starting out.

Resources

Timestamps:
00:00 - Start
01:10 - Meeting Colina
03:21 - Revenue
05:44 - Transition from 9 to 5
06:52 - Partnerships
08:47 - Standing out
11:23 - Leasing space
15:30 - Candle-making workshop
16:48 - Profit margins
17:44 - Fan Blitz
20:40 - Seattle University
21:20 - Inventory
22:42 - Challenges of scaling
24:16 - Taking a loan
25:18 - Building a candle business
26:00 - Influencers
27:30 - Press
28:55 - Best places to sell
30:53 - Leadership
31:31 - Selling out in 3 hours
33:20 - Free capital sources
36:02 - Advice
36:32 - Outro

#candlebusiness #candlemaking #candlemakingbusiness

[agl]

I'm 65 and last year started a fictionl series. I plan on the release of two books by the end of 2024. I've got three others planned. I don't want to be on my death bed saying I shoulda, coulda, woulda but I was too afraid to take that first step.

[TheCounterCultureInc.]

The people in the comments commenting on her skin color or the way she looks as part of the reason for her success are probably the same people who would use skin color or looks as part of the reason someone might live in poverty. I think there's an element of luck, timing, and connections, but good for her. She tried and succeeded. The real cowards are those who never try or those who tear others down.

[LolieMeel]

I bought all my supplies right before the pandemic i was ready to start, and then i checked out. All I'm trying to say is that the difference between a successful person and a non successful person is truly just starting. I'm regretting not starting and the waste of all the supplies that i bought and the knowledge that i gained but never used. Congratulations on your success. may you stay blessed ❤❤❤

[CheryceakaReeCee]

My condolences for the passing of your mother. May she rest in his presence.

Congratulations on your successful candle making business.
I absolutely love candles but never thought making them for myself or as a business.
Your faith, tenacity, perseverance, dedication and transparency is 1st class.
I will definitely patronage your business. Especially knowing you are a black woman operating with excellence.
Your presentation is on point and I am convinced the product is top notch.
Blessings to you, your daughter and staff.

[tavasikachabvonga]

I love how she is down to earth and speaks honestly about the successes and challenges. Wish you all the success going forward sister

[pawsoffriendship]

This is a very impressive lady ! She did the work and the research. The payoff shows !!
As far as her mentioning her skin color, she also mentioned being a woman. Her point was she dug and found every opportunity available to her !!
Brilliant.

[soulu]

Omg this interview was amazing! I am in the position she was in when she first started now and it was great hearing her journey and her fears and how she pushed through them. I really needed to hear this today!

[Trulyamazingscents]

As a fellow candle business owner this is definitely motivation to keep going.

[tarynaliyah]

So glad the positive comment are outweighing the negative ! Keep pushing beautiful, black woman .

[twiggins]

Her story is so amazing. I love watching videos like this, gives me hope. I started making candles and I find it to be a little struggle trying to make strong scents that last even after you blow them out, and the smell is still lingering. I didn't know there was a cure time, the different types of wicks to use etc.. so I am still learning and have been reading a lot on candle making. Thank you for this video.

[Sheherhis]

She is absolutely amazing I was looking for something else but couldn't stop watching her. Black excellence all the way here and she's doing it in a saturated market. Wish her and her child nothing but success! This was a great interview, thank you for it!❤❤❤❤❤

[aprilflowersss]

A really good friend of mine sent this video to me and I have not felt more motivated to get my candle business off the ground! It is a very saturated market and it is extremely hard to find and maintain the motivation as well as stay in your own lane while doing it. I appreciate this video A LOT! Congrats Colina ! Keep grinding and motivating aspiring entrepreneurs.

[NatTayHill]

How absolutely wonderful. Having classes is brilliant!!! So inspiring.

[NewInDNow]

This is amazing I’m literally blown away. This is the combination of beauty and brain .keep on blazing 🔥sister.

[Sun_Flower]

Wow you’re so beautiful inside and out! Very happy for your success! May God continue blessing you 🙏💕

[FABGoddess]

This was an amazing video! A lot of gems dropped. I am the creator of a handmade skin and body care business and this interview reminded of things I need to scale so I can walk away from my 9-5.

[tishaheld]

Congratulations Colina. I love your candles and it was such a pleasure meeting at the recent UNCF Ruby Gala.

[jigineha]

Thank you for sharing valuable free information. She literally gave business 101 tips. Thanks & good Luck!

[dariasimhony]

I've watched this video 3x. So inspiring!!

[Allthatwethink]

I have to go buy some candles from her. Congratulations sis🎉