LEXUS DESIGN AWARD 2023 | WINNING WORK「ZERO BAG」

Introducing the LEXUS DESIGN AWARD 2023 winners’ final prototypes:

After months of refining their ideas with luminaries of the design industry through the mentoring program, the winners have elevated their designs to their true potential.

Zero Bag – An eco-friendly package with paper detergent or baking soda film attached to an alginate water-soluble bag.
Through the mentoring program, Kyeongho & Yejin developed and articulated the potential use cases and target markets for this type of product.
The idea for packaging for the clothing retail market evolved to include explorations for different industries, from clothes to food.
The process of development is still continuing to evolve, as the designers embrace the myriad potential of their ideas.

Each project is capable of fueling a better tomorrow for all.

Don't forget to vote for the design you believe can transform the future. Voting period: April 17 - 23.

#Lexus #LexusDesignAward #LDA2023 #ExperienceAmazing