What to consider when pricing your tutoring services

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👋 Hi! A few of you are new here so I thought I'd introduce myself ☺️

I'm Lisa (hehe). I'm in my early 30s, though I'm often told I look like I'm in my young 20s (and I never get sick of hearing this 😂).

I started tutoring English when I was 19, just after high school. Who knew that I'd still be in the tutoring business TWELVE+ years later? **mind blown**

Tutoring was SO incredibly rewarding and fulfilling that I moved into it full-time when I was 24. I fell in love with tutoring so much that I ended up quitting my career as a pharmacist after only 11 months on the job. Skip ahead to 3 months later, I was fully booked out and was already rejecting new students who had been referred to me.

I felt so bad for saying 'no' that I ended up hiring my first tutor. Within 6 months, my team had grown to 5 tutors, and within a couple of years, I had 50+ tutors on my team!

It's been a rollercoaster of a journey. I've been awarded Anthill 30under30, Victorian Younger Achievers Finalist, spoken at TEDx, and been blessed with so much more.

Not going to lie, business is HARD. That's why I want to share my learnings and experiences with you, because I wish I had a tutor mentor who could accelerate my path to success, rather than struggling through all the mistakes I made during my journey. Lisa's Study Guides, my tuition and study guide business has made 1 million+ over the last 2 years, and I've just started my second business, Tutorboss, helping tutoring business owners build and scale their businesses.

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Hello Lisa,

I just posted a tutoring flyer on Facebook to offering tutoring sessions in Florida (USA). I was planning on charging $45 per hour for in-home sessions and $35 per hour for virtual sessions. I have 4+ years of experience teaching and I have been tutoring for about 2 years. I also have a B.S. degree in Mathematics Education (with a teaching certificate in Math for Grades 6-12).

My idea was to lesson plan which does take time. I was also thinking of even going as far as communicating with student's teachers to see where they need the most help. I was also planning to limit myself, for now, to only focus on subjects that I am certified in (Math Levels grades 6-12).

Am I charging to low for my services? Should I bump it up to $50 per hour for in person services and $40 per hour for virtual sessions?

I don't feel bad on charging a bit more, since I know what I can offer students/parents. I can offer them quality lessons from an experienced teacher. My only fear is that I will not get customers based on this rate.

Lastly, and sorry if you already addressed this in your videos, but what payment options would you recommend? I was thinking of doing a "pay-as-you-go" plan, where parents pay me up front, at the start of each session. But I was also going to offer a "discounted-bulk" payment option, where if they pay 8 hours up front, they get 10% off.

Thank you in advance.

ricardohernandez