Virgil Abloh Tribute—Poster Design Critique Ep 1/3

It's been 1 year since Virgil Abloh's passing and to celebrate his life, we hosted a mock exhibition featuring posters created by designers in our Futur Academy community.

Typography was a keystone of Virgil's work so we teamed up with two distinguished typographers, Charles Nix and Terrance Weinzierl from Monotype to join Chris Do in the critique session.

The Brief:
Each participant was tasked to design one poster to celebrate the life of the late Virgil Abloh as part of a mock traveling exhibition along with some of the Virgil’s most iconic pieces. They selected one item from either the Louis Vuitton or Off-White collection to use as a creative springboard for their design.

Virgil Abloh (Sept. 30, 1980 – Nov. 28, 2021)
was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. Abloh began his own line of streetwear clothing, Pyrex Vision, in 2012 before succeeding the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013.

A trained architect, Abloh, who also worked in Chicago street fashion, entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of Creative Director at Donda, West's creative agency in 2010. In 2013, Abloh founded Off-White. The first African-American to be artistic director at a French luxury fashion house when he joined LVMH in 2018, Abloh was named by Time magazine as one of the 100 most influential people in the world that year. Abloh's design aesthetic which bridged streetwear and luxury clothing was described as transformative by The New York Times. According to The Wall Street Journal, he reached a level of global fame unusual for a designer, and as an inspirational figure, according to the BBC. - Wikipedia

If you love Typography or want to learn more, check out the links below:
Creative Characters podcast – To listen to more from Terrance and Charles, along with the rest of the Monotype team, check out the Creative Characters podcast.

Type trends – To learn what’s driving the design and application of typography in branding, download Monotype’s Type Trends report.

Neurons research – Type drives an emotional response, and now we can prove it. Learn about Monotype’s recent work with applied neuroscience company Neurons.

Visit Monotype’s resource center for type resources for designers and brand owners.

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Host– Chris Do
Producer - Mark Contreras
Cinematographers/Editors– Stewart Schuster, Mark Contreras
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic

[donnikrainess]

Honored to have been a part of this! 33:56 Thank you guys so much for taking the time, I learned so much.

[corgikun]

after months, finally a review critique. this is one of the best ways to learn, thanks for sharing and please keep up releasing critique videos

[stephenobisanya]

I’m only a few minutes in, and the insights in this series is AMAZING! I’ve missed these Futur Academy long form videos!! Thank you for this.

[jayvanderberg]

I remember finding this Channel when you did a lot more of these Poster Design Critiques, so glad to see a new video on this topic. Very insightful, thank you for the video!

[Magain]

woww back to basics im getting nostalgic to the old content

[goober]

thanks for making this! ignore the haters, please keep em coming

[christianacker]

Charles, you are a gentleman, a scholar and an amazing guy. An inspiration today as much as 20+ years ago when I first heard you wax on type.

[fakhrobomba]

when chris started criticizing the second poster...man, this guy is a master

[PhenMas]

Really great video! I've also heard that "En-Dash" is the width of the letter "n" in that typeface and the "Em-Dash" is the width of the letter "m" in that typeface. Has anyone else heard it that way?

[Victoriamcgruder]

Jealous! Wish I could get my poster critique! I always forget the differences between the dashes!

[aidenstone]

has futur ever covered poster designs for events/products that showcased a salesperson's headshot and contact information or a product description with company contact info and a company logo?

[xv]

Thanks so much for the - – — talk, I genuinely had no idea and I've been designing since I was 14 😂

[graphiczonestudio]

I'm sorry for asking this but why are there rainbow pencils in the BG ??

[Wolves]

Very insightful listening to the feedback + terminology. Just a shame that the posters themselves were very amateurish

[remigiochilaule]

They were very generous with the second poster. It was just horrible

[AtixTUBE]

“POSTER DESIGN CRITIQUE!” LMAO 😂WHAT!!!!

[aries_roman]

I dont believe you have the credentials to critique work by Virgil and please have some respect for the deceased.