How to create an Agile Product Vision? #1

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So How exactly do you describe a “Vision”

There are many definitions of Vision floating around on the internet including this one:

“A vision statement is an inspirational statement of an idealistic emotional future of a company or group. The Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with, it grounds the group so it can actualize some existential impact on the world.”

Now when I first read this definition of Vision I had to use both my hand to hold my head because it was spinning so fast.

Over several years of working in a corporate environment, I have seen many simple concepts being described in unnecessarily long, and complex business language that does not make any sense to people who are new to the corporate world.

So discarding all the fluff and unnecessary Jargon. I would describe Vision as:

A Vision is a point in the future WHERE you want to go.

Keeping simplicity as the center point I have started a tutorial series on Agile Product Planning - A journey from Vision to User Stories.

00:00 - Intro Story
02:10 - What is a Product Vision
03:31 - What's the difference between Vision and Mission
04:33 - Why Vision is important for Product's success
06:27 - How to Create a Product Vision
09:04 - How to Document Vision so it triggers next steps

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Link to download Roman Pichler's Vision Board

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Free download link to the Coaching Cards

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Become part of the growing community with over 18500 professional Scrum Masters, Agile Coaches, Product Owners, and Project Managers by following me on LinkedIn, where I share Agile related stories with practical tips, tricks, and workarounds.

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WHO AM I?
I am an Executive, Agile, and Leadership Coach based in Toronto, Canada.

WHAT DO I DO?
I Coach Agile Coaches and help Executives / Organizations attain Business Agility.

WHAT I TALK AND WRITE ABOUT?
Thoughts on Agile Transformation; Agile Coach & Scrum Master Insights & tips;
Coaching & Leadership Skills; High-Performance Teams; Agile Frameworks particularly Scrum &
Kanban.

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Dear god to me, where were you these many days hiding on youtube... Finally, Google helped me in revealing you when I searched for user story techniques. I'm glad to come up with this series of videos.
Im a senior software QA, aspirant to become a product owner, with no experience in product owner responsibilities. Completed SAFe POPM certificate and looking for jobs. While attending the interviews I came up with a set of questions in real-time, where I was rejected.
Your videos, helping me in a flow to understand the concepts.
Thanks a lot!
I believe I take up all these and get a good job as desired.
Thanks again!! I write to you again to share my happiness on acquired knowledge and job.
Take care, Tata!!

saathvikam
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This video literally gave me VISION! I couldn't seem to comprehend why this ML work I am currently doing was so difficult! I was because I was blind to the vision of my ML Lead. Now that this is clear for me much just opened up! Thank you Vibhor

lngwnd
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Thank you for explaining about Mission and Vision it took me two years to understand them and you made it very simple. Infact by watching your video it really made me understand very clearly. I appreciate your effort in making such a great concept so short.

nuts
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Vibhor looks very calm and composed. Probably that is also appealing in addition to very simple language explanation provided.

ashishgokhale
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Thank you Vibhor..simple and easy to comprehend the concept of Product Vision

CHANDRAMOHAN-cumy
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Thank you so much for this video. You really broke this down.

aishatuharuna
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Awesome Vibhor..I didn't just like it, but loved it. I was confused and trying different things to understand this starting point of Product management. And finally got an amazing understanding with your simple but effective explanation.

ashwiniv
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I saw many of your videos today related to Agile coaching. And to be truthful, it just gave a new direction to think about this framework. thank you.

shushmapriya
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Artisic touch in videos ..good to watch ..not even bored.... music.pics..and.a epic touch in final fantasy points

kavithaashiv
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1. A well defined simple statements
2. Simple examples
3. Clear-cut contents
4. Well explanations and presentation
5. FInally, the Video background is very nice

Tatada.... Subscribed....

aneeshspillai
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Great structuring of the information and cool visuals

ostaphuk
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Thanks so much. This video is really amazing! It takes me ages to understand the difference vision and mission. 10 mins ago, I still thought vision explains the Why. But now mu view is changed. Thank you

janewong
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Thanks, Vibhor. Your videos are totally easy to comprehend.

chimelajacob-ukpabi
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I got a nice interaction in Agile Coaching. Thank you so much for your nice and easy explanation. Looking forward to the next lessons.

oprasongik
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Excellent video it made me understand this concept by the agile perspective

orlandocarruitero
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Great video..clear explanation with perfect voice (Soothing)

anantv
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You have an awesome way of delivering information, well done.

MrAlaalfaki
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Thanks, Vibhore. I love the way you start explaining. I am new in this field but after watching your this video I think I don't need to find another coach

naruketu
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I normally Don't do comments too much on videos, but your content and explanation way has left no option for me. Amazing you are! Please keep going and sharing your knowledge.

TheProductMindset
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Excellent and easy to understand Product Vision writing Video .. Great Work Vibhor. !

manikandaprabhum