VETEMENTS SS25 SHOW - OFFICIAL VIDEO

VETEMENTS SS25 SHOW - OFFICIAL VIDEO

In response to a world where luxury fashion is under unprecedented pressure, VETEMENTS presents its SPRING SUMMER 2025 collection by Guram Gvasalia. Inspired by the global economic downturn and a consumer base increasingly wary of uncontrolled consumption, the collection is a statement on the need to rethink what fashion means in a world where the old systems are crumbling.
Set inside the semi-abandoned mall, a collection draws on the ethos of “make new out of old”—an approach where existing wardrobe pieces are reworked and given new life. It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains.
It reflects a world where the stores are closed, and the opulent past of luxury fashion is bankrupt, both financially and creatively. It’s about taking what’s left, repurposing it, and challenging the idea that new always means better. It’s also about claiming back something that belongs to you, and falling in love with it again
Garments that break away from traditional luxury norms, featuring deconstructed and reassembled pieces that create a new form of elegance from old foundations. Pieces turned upside down, twisted and re-molded, pants turned nito jackets and coats, plisse skirts reworked info gowns and socks cut into tops, while recut Cradle of Filth t-shirts become a punk dress. Slip dreses and undergarments twisted to a new proportions. Georgian duvet and newspapers become gowns, and 12 weddign dresses are merged into one mega weddign dress for a final look.
DIY: A conceptual approach where repurposed fabrics and unconventional materials are pieced together, reflecting an era of scarcity and ingenuity.
Designs that embrace imperfections, unfinished edges, and an unpolished look, creating a bold contrast to the overproduced luxury of yesterday.
With this collection, VETEMENTS calls for a shift away from the consumption-driven luxury model. It invites consumers to reflect on the value of what they already own, to rework, repurpose, and create meaning through personal expression.
The true power of VETEMENTS has always been the feeling of belonging—a sense that you can be a VETEMENTS person without ever buying a single piece. This inclusive spirit is what has created a cult following for the brand and is manifested in this collection. You can recreate some of the looks without the necessity of purchase, still feeling part of the conversation.

CREDITS:
CREATIVE DIRECTION, STYLING & CASTING: Guram GVASALIA
PRODUCTION: Villa Eugenie
VIDEO: Kitten Production
SOUNTRACK COMPOSED BY: OZ
MAKE UP: Pat McGRATH
HAIR: Pablo KUEMIN + Jody TAYLOR

[emorysbackyard]

anok making the quick decision to run in her dress at the end after realizing how hard it was to walk in her short heels made the dress 10x more captivating and meaningful

[mkc]

The ending, the way how anok just stood there in that lighting, she looked so beautiful in that dress and created a type of narrative with a simple run. She looked so ethereal

[BILLIONAIREMH]

ANOK IS F*CKIN ITTTT!!! LOVE HER DOWN! SHE ATE THAT CLOSING!!!

[kingkiwikong]

Anok running in the end and then just standing there in that lighting really is the cherry on top.

[em_mkay]

i was absolutely not expecting to love Gigi’s DHL dress as much as i do. also, Anok is such a goddess.

[euner_xcx]

For those who say ''Oh this is so Balenciaga!'',
Demna Gvasalia FOUNDED Vetements. Guram Gvasalia is the creative director. They are literal brothers. They influence each other all the time.

[STKTSTKT]

0:55 Jessica Miller’s walk is just as fierce as it was 20 years ago, helloooo amazing

[STKTSTKT]

Mother Carmen Kass (figuratively and very literally late pregnant) 3:28 ATE that walk down. Truly working mothers are amazing and shes beautiful!

[Marco-ilkn]

The styles look the same, but different brands. If you know, you know.

[zacatecas]

Carmen Kass walk is just so powerful and she looks. better than never 3:27

[niylane]

Anok yai is literally perfection. Thats a real model right there

[Theglamsquad_nyc]

The end of the show was so unique ! Loved it . They walked right off 😂❤ and the FLO of the wedding dress was beautiful

[OlivieRyDurand]

FYI: Vetement Creative Director is Demna's brother (Balenciaga) actually, Guram Gvasalia (He was the one styling Doja Cat around the MET Gala season)

[goldenlabelstudio]

2:41🗣️ SIS!!! she came to WALK on the people!!!!

[gilbertosdemelo]

That is sooo good! Amazing to see the diversity of ages on the runway 💥 and of course the dope design

[rgavathiaesima]

SOUNDTRACK 🔥🔥🔥 OVERSIZED WHERE ARE YOU ???

[glisa]

Looks like underground, way underground ❤

[CiceroNatividade-ni]

Ainda bem q ela correu!!! Ficou mto melhor bem dramatico amei

[luciplayswymm]

BRI FROM DESPERATE HOUSEWIVESS IN ON THE AWHHH

[ksealeon]

You have entered the Matrix Fashion Show