The story about Visualizing Architecture with Alex Hogrefe - PART 1

Watch Part 2 over Show It Better:

A conversation with Alex Hogrefe! He has inspired a generation of architects, it was interesting to talk about all the many topics around Architectural Visualization. If you don't know his blog, you're missing out, check it out here:

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[theodoreroosevelt]

I still remember the day I bumped into his blog back in 2012. It was like finding a treasure. Alex hogrefe changed the way architecture students and architects work forever, he deserves some sort of medal, seriously!

[juanpablomeniconi]

I didn't know nothing about Alex Hogrefe until this video. I watched everything on his webpage right after this and to be honest: I think Alex is the GOAT of architecture visualization. My life changed completely today. Thank you so much for making this happen Upstairs and Show It Better!

[kernstorge]

Guys, you've been doing a great work together! 🇧🇷🇨🇴
Upstairs and Show It Better are such a great duo!
Thanks ever so much for all the content.
It was an amazing interview. And I loved the video edition.

[johnpandolfino]

A legend for all architects to be inspired by.

[TNDStudio]

Alex is a legend. It's great that you guys got him for an interview🙌

[vv]

This kind of content truly helps and inspires us, architecture students! Thank you so much! ❤

[JayMikeWillingham]

I love this interview; Alex spoke to my soul on this one. He reinforced my passion for Arch Viz.

[hugh]

I struggled with creating my portfolio until I met Alex Hogrefe's tutorials. Thanks!

[ZigonArchitecture]

Damn, this is so inspiring! Thanks for sharing Alex. The OG of Archviz.

[mariojfrias]

I learnt of this interview that the best way to approach to archviz is from the observation of the real world, to be curious about reflections and shadows.

[DesignItGreen]

This was an awesome video to see, seeing the three people who inspired me to get better in this field all talk at the same time is so cool!

[marcusma]

True legend for all young architects under 30.
Those insane visualization skills always cover up my bad

[creativemastersjm]

Thank you so much for this interview, it was very informative.

I find I could relate to 90% of the things you are speaking about. I also graduated with a Master of Architecture however my passion was always driven by visualization. For me, I find that Arch Viz is a "weird" grey area as it relates to architecture. Arch Viz finds itself lodged between the industries of Architecture, Design, Film/Animation, Video Games, Environment Art etc. It's such a crazy overlap.

[AyrtonVivanco]

Jesus Christ! What a pleasure to listen to this legend 🙌🏼

[MINECRAFTandSEB]

I look at reflections everywhere, and sometimes in real life I see things and feel like they could have been rendered better/more realistically

[MINECRAFTandSEB]

cant believe he uses sketchup tho.... isnt sketchup super laggy with highly detailed models? I find rhino much smoother but maybe im wrong?

[zacharyebbers]

Why are his books all turned around haha?

[Landphoo]

Good morning guy! Do you know How much salary for a visualizing architecture?