Gated vs. Ungated Content | Which is Best?

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In this video, Dan Pizzey - Marketing Strategist looks at why marketers choose to gate content. He then discusses why it's time to shift to ungated content to align with modern buying preferences.
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I completely agree. It doesn't pay to be stingy with valuable content. No forcing people into giving their contact info just for a lead that may or may not convert, doesn't help anyone. People appreciate having the choice to learn first, then come back when they are ready.

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