Ecosia Search & Social Media Industry Update 11.20

Ecosia is proving a search engine with a mission to plant trees makes cents! The search engine earns $0.25 for every 45 searches to plant a tree. This is a cool trend we need to see more of in tech.

Bing tramples the Google BERT parade. Bing said they had applied the BERT machine learning algorithms to 100% of all of their searches where Google is only 10% of English. They did this with massive computer power, which makes sense since Bing is about less 2% of the market share of search.

Facebook is delivering ads that are dynamically tailored to each user. No need to Site Catalyst! Personalization is the growing trend, and Facebook is allowing for multiple ads, text optimizations, and features to drive deeper connections with ads.

#google #bing #facebook #ecosia #seo #sem #ppc