Marketing is EASY

Marketing is EASY

Our job as marketers is very simple. If we have an offer, we have an angle. We have a campaign. We have to find the best person or group of people to put that in front of, that's it. The offer will work for someone. The angle will work for someone. We have to choose the most profitable person to do it. And this is why the research phase of marketing is actually more important than most of you realize. As cold email gets more saturated, as marketing gets more advanced, it's the unscalable stuff. It's the boring work that a lot of the time is going to get you the better results.