Coca-Cola and Special Olympics Present: #ReachUp

For every share of the #ReachUp YouTube video, Coca-Cola will donate $1 to the Special Olympics. Join us, #ReachUp!

This summer, Los Angeles will welcome 7,000 inspirational athletes from 177 different countries to the 2015 Special Olympics World Summer Games. Supporting children and adults with intellectual disabilities, the World Games is the largest sports and humanitarian event on the globe.

To celebrate, The Coca-Cola Company, Founding Partner of Special Olympics, has assembled a star-studded team to record a unified song for the 2015 World Games, titled “Reach Up.” The new song debuts Monday, June 15, and will be performed during the Opening Ceremonies at the World Games on July 25.

“Reach Up” features Marc Roberge of the rock band O.A.R., recording artist Cody Simpson and, accompanied by Breanna Bogucki, a singer and decorated Special Olympics athlete from Illinois who has Autism, and Madison Tevlin, a young Canadian woman with Down Syndrome who became a viral sensation earlier this year.

Inspired by Special Olympics Unified Sports – a program that brings athletes with and without intellectual disabilities together on the same team to compete – “Reach Up” embodies the values of optimism, acceptance and inclusion shared by Coca-Cola and Special Olympics.

CLIENT: The Coca-Cola Company
EXECUTIVE PRODUCER: Audrey Eden
DIRECTOR: Grant James, Milkt Films
PRODUCER: Lindha Narvaez, Milkt Films
PHOTOGRAPHER - Brian Nevins
DOP: Victor Avila
CAMERA ASST: Josh Park
EDITOR - Mac Hanson
COLORIST - Zac Stanford
SOUND MIX - Leo Leoni
STUDIO: Rock Mafia
ENGINEER: Adam Comstock
VOCAL COACH: Tita Hutchison

[LydiaXavier]

My fiance is autistic and is more than happy to see this video.  Please know how great you've made us both feel.

[juliapooczanska]

I'm so proud of Cody for being a part of it!

[ubrukeligmail]

I'm so proud of Cody! He keep showing how kind and caring he is. This song is so so so catchy and touching! I'm serious when I say that this is on repeat. Both the song and the video is so beautiful. Had to show it to my mom haha!

[LachnLoad]

2:12 fun fact that running kid in the blue shirt is actually me when I was 12 years old

[jackmellor]

I was at the 2015 games in Los Angeles. I was the goalkeeper for Great Britain in the Unifed 7 a side football. We won a silver medal, losing to Austria 2-0 in the final.

[tracyteel]

Well, here we are two years later, and I'm wearing one of my Special
Olympics t-shirts, and the one with all the athletes' autographs is
still hanging next to my desk. I was changed forever by meeting all
these talented amazing individuals, and I hope we get another chance to
host an event like this again some day. P.S. I watch this video at least once a month!

[katiewilliams]

I’m in this video special olympics has changed my life.

[zayneshomler]

This made me cry, I have an autistic brother, and he loves the special Olympics. This made me really happy(:

[AygulNietullaeva-mo]

I. Love. You. Speceal olimpecs ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤😍🇺🇿🇺🇿🇺🇿

[jimsdottir]

So touching!!  My son started in Special Olympics, and it impacted him forever.  I'm so grateful!

[kachirulo]

Love this song!... Is very Beautiful!... ❤️❤️❤️

[sandrabotwright]

I FOUND THIS COOL AND INVIGORATING! NEVER HEAR IT BEFORE. I AM SCOTTISH

[pietroluigipalmieri]

Una carica in più per i 101 più bravi e simpatici dell'era contemporanea!!

[Dancelover-vhfv]

This song is awesome 👍👍👍👍👍 and I keep on listing to it ove and over agin you guys did a awesome job

[jolindadancingqueen]

AWESOME work Coca Cola. Keep on reaching out to help Special Olympics.

[itsghostingz]

Iv'e gotta show this to my cousin she's 13 and has Autisim she's bean like a sister to me ever since my dad died back in 2012 Iv'e bean helping her alot and I'm like a brother to her. 😂 #REACHUP

[nkkcole]

This is true beauty in love with this video so precious ❤️ so happy cody is apart of this

[highbornss]

I added this to my playlist and I thought it was the ad XD I forgot I had added it to my playlist.

[danielschibelbain]

I'm very proud to see this... good lucky for all! All of then are winners!

[harleyheven]

Shared on Facebook! What an amazing idea!