Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management (Book Marketing)

The best business advice from the smartest people in the world

Philip Kotler and Alexander Chernev present the newest edition of Kellogg on Marketing, which comes from the number one MBA marketing school in the world. With hundreds of pages of brand-new information on current topics like creating value to upset markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book covers both basic and advanced marketing management topics.

You'll find a new focus on digital change and data analytics, as well as detailed explanations of the strategic and tactical parts of good marketing. From managing business growth to finding target customers, creating a useful value proposition, and marketing that is driven by data, all of the areas that are important to marketing professionals are covered by experts who have unique insights into their own fields.

Also, readers will find:

Discussions of the unique problems brands face when designing and controlling their image, as well as techniques for making brands that can stand the test of time.
Strategies for keeping people and personalizing services at a large scale
Strategies for creating effective omni-channel marketing platforms
Strategies for making cross-platform communications efforts that work well
Discussions about how data analytics and artificial intelligence can be used to make good marketing plans.
Kellogg on Marketing, Third Edition is a must-have for any worker who is expected to help with their company's marketing or business growth. It has also earned a place in business school courses that teach the next generation of business leaders.
Alexander Chernov and Philip Kotler's book "Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management" is a collection of essays and papers written by marketing professors at the Kellogg School of Management. The book has three parts, and each one is about a different part of business.

Part One: Understanding the Customer Chapter 1: Understanding Customer Needs

This chapter talks about how important it is to know what customers want and how to do market research and get customer feedback.

Chapter 2: Positioning Your Brand
This chapter talks about how important brand positioning is and how to build a strong brand that speaks to your target group.

Chapter 3: Conducting Marketing Experiments
This chapter talks about how important it is to do marketing experiments and gives tips on how to plan and carry out tests that give useful results.

Part Two: Designing the Marketing Strategy
Chapter 4: Developing a Marketing Strategy
This part talks about how important it is to make a complete marketing plan and gives tips on how to make a plan that fits with your business goals.

Chapter 5: Building and Managing Brands
This chapter talks about the value of building and managing brands and gives tips on how to give your brand a strong identity and keep it consistent.

Chapter 6: Pricing Strategies
This chapter talks about how important pricing strategies are and gives tips on how to come up with pricing strategies that fit your business goals and the needs of your customers.

Chapter 7: Distribution Strategies
This chapter talks about how important distribution strategies are and gives tips on how to come up with distribution strategies that reach your target group and help you make as much money as possible.

Part Three: Executing the Marketing Plan
Chapter 8: Making marketing and advertising messages
This chapter talks about how important it is to plan effective marketing communications and gives tips on how to come up with messages that your target audience will understand.

Chapter 9: Digital Marketing Strategies
This chapter talks about the importance of digital marketing strategies and gives tips on how to use digital channels to reach your target group and reach your marketing goals.

Chapter 10: Building Customer Loyalty
This chapter talks about how important it is to keep customers coming back and how to create a customer-centered culture that encourages trust and customer retention.
#marketingbook #easymarketing

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