Chief of Cherokee Nation: Jeep is wrong to use our name

Chuck Hoskin, Jr., principal chief of the Cherokee Nation, says Jeep should stop using the name "Cherokee" on the company's SUVs. Jeep has been using the Cherokee name since 1974.

Produced by John General
Supervising Producer: Logan Whiteside
Reporter: Peter Valdes-Dapena

#CNN
#Business
#Jeep

[bretthendrickson]

As a member of the Cherokee tribe of Oklahoma and a Chrysler/Jeep technician, there is nothing offensive about this. To a majority of people in this country, if it wasn't for the Cherokee name being on a very high selling vehicle, most would never hear the name Cherokee.

[WeBePwning]

IM CHEROKEE. I DO NOT AGREE WITH THIS MAN!!!! I WANT JEEP TO USE THE PLEASE DO NOT CHANGE #KEEPTHENAME

[owlinthewood]

It’s taken 46 years to get upset about it?

[gimang]

C'mon, it been used for decades! Don't act like certain people, too sensitive about everything. ✌🏽

[michaelstewart]

I’m a Cherokee indian and I’m proud to know that we have a vehicle named after us.... it sounds just like someone just wants to get gis 15min of fame to complain about something that most Cherokees could care less about...

[frankwaindle]

It's gonna get awkward when people realize how the Army names the majority of the helicopters...

[rgjr.]

So when the fire department drove on icy roads and busted through snow berms to get to my home for a medical emergency in a Jeep Cherokee it was disrespectful. I’m not buying it. The Cherokee and those firefighters saved the day.

[paigemya]

It’s like everyday I wake up to some new insanity. Get a life, stop working so hard to find offense in everything. It gets so old.

[lawrencenichols]

Good grief I'm Cherokee and I don't agree with this. Let Jeep motor company keep making the model and quit crying about it.

[realblacksknowthetruth]

Oh please! they've been calling it the Jeep Grand Cherokee for more than 20 years now we're going to make a big stink? This is just ridiculous now stop

[richardrodriguez]

So almost 50 years later and you now offended over it. I get redskin as it can be considered a slur but Cherokee in nothing be be offended over unless you just wanna be offended and make noise.

[ejb]

Are you kidding why didn't this come to light 40 years ago the Country has lost it's way with nonsensical BS

[Matt-mhud]

I'm 1/4 Cherokee and I approve cultural use. Once we abolish all references or ties mentioning American Indian culture, it will simply disappear and be forgotten. Same view with sports teams - it evokes a fighting spirit of a warrior in my opinion when used.

[baker]

Where was this guy 47 years ago when the first Jeep Cherokee came out, oh right he wasn’t. 2021 just a good year to complain.

[doubles]

In others news, Jeep has announced its new SUV for 2021, the Jeep Grand Caucasian.

[mjh]

Sounds like someone is looking for a piece of the Jeep saying

[bklyn]

This shit has gotten out of hand. Everyone is offended by everything now in days. If they had a problem with Jeep using their name why didn't they say that from the beginning. Not wait some 40 plus yr later...smh.

[rebeccajones]

I don't blame him. That's like evicting someone from a property and then selling stuff named after them and never sharing profits.

[chroniccrypto]

I haven't even made the correlation between Jeep Cherokee and Cherokee Native Americans.

I have Cherokee family members and none of them have ever said this offends them and we have been driving Cherokee's for years.

We don't think of Native Americans when we hear Jeep Cherokee we think of a reliable strong vehicle and going offroading.

[sitavitel]

I'm Cherokee.
An indirect product of this behavior gets our name eventually removed from history. I'd rather see it on a car and be remembered. 🤷‍♀️