Ethnocentrism Undermines Your International Business Goals

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I interviewed Michael Serwetz who discussed the Ethnocentrism Undermines Your International Business Goals.

Today we're speaking with Michael Serwertz, and we're going to discuss ethnocentrism and how it undermines your international business goals. Mike, can you first provide a brief background of yourself?

Yes, I will. First, I'm coming to you from Brooklyn, New York, where 100 nationalities live happily together, coexist happily together.
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