Demystifying Community Content: Strategy, advocacy, and UGC | Bridget Sauer

"Community content instills confidence through authentic advice from other users/Atlassian in order to help users succeed with our products." In this session, you will learn the simple framework Atlassian's Community team uses to define core content strategy, along with their secrets to getting users and employees to create the content that fuels it.

Bridget Sauer is an expert community builder with a focus on user-generated content. She is a member of Atlassian's community team, where her work spans both the online and offline worlds. When not developing content programs, Bridget is training for triathlons or painting in her studio.