Minute Monday: Should I Spend Money on Social?

Before you boost or put a budget behind your social media marketing be clear on your goal. Are you looking for more likes? Want more traffic to your website? Looking to convert a sale?

In our experience at @impactsocialmediaagency boosted posts are great for engagement (likes, followers, shares) Traditional ads are better for simply having people to hit the “buy now” or learn more button. Choose to put money behind only those posts that are relevant to your end goal 🤓

Have you experienced with paying to play in the social media game? What has worked best for you or your business? Join the convo ⬇️