The biggest stock in the world keeps getting bigger

Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.

Connect with CNBC News Online

For info on the best credit cards go to CNBC Select:

#CNBC
#CNBCTV

[elti.skendaj]

They were saying now is not the time when it was $285.

[tpf]

people said the same thing about Tesla while it was in its $700s

[michaelhamilton-piercy]

Everyone is chasing the same stocks.... price will go up.

[keto]

Buy Aapl and hold it period! These guys with their puts and shorts blah blah. Better just to buy and hold.

[TheBigWanger]

I traded AAPL in 2019 and early 2020. Then just started holding and quite trading. So glad I quite screwing around going in and out, and just kept it. Adding on dips since. And I’ll keep adding on the backwards moves.

[farhanrahman]

How to be a smart investor:
1. Trust yourself and your stock broker.
2. Don't listen to CNBC.

[chova]

It beats holding 5 & 10yr. treasuries paying under 1%. After the lawsuit is over, AAPL will become the new RISK-FREE rate alt. for the next 10years

[Marcus_K]

Apple is my biggest position along with PayPal and I'd even consider adding some Apple in case of a pullback, as long as the P/E stays under 50. I think it's understandable why Apple is going higher - what I don't get is Tesla...

[navsofour]

I am really worried for the world now, it looks if you don't own FAANG or TSLA you'll be poor for the rest of your life and there is not even hourly paid jobs anymore...

[chippaduhflippa]

The more these old heads say it will go down, the more it’ll go up

[FinanceOptimum]

*Fed prints fiat*
*Asset prices rise*
*Tell me again?*
*Why they surprised?*

[VinnyLogz]

This fool saying the split causing the stock to go up is absurd. No buddy, youre thinking is absurd. Stock spilts make shares more affordable! Not every brokerage has fractional shares. It shows the company thinks about the average investor. Theres NOTHING absurd about that. Ive heard A LOT of “pro analysts” say the same thing “ oh stock spilts do nothing fir the value of the stock”
Really? Really? The most powerful factor in the market is not the technicals, or the news, its sentiment!!! And stock spilts are a great thing, its a price drop without the crash.

[Clam]

The guy sold Apple before earnings?! Lol. A kid could’ve told him not to sell Apple especially in the quarter of the pandemic.

[michaellee]

Honestly I think Apple can hit $600 before the split the way it’s been going this week alone

[thesinzer]

2 customers buy an iphone every 2.5 years. One customer pays with cash up front and the other finances through Apple. Wall Street calls the first one "hardware sale" and gives a 15x multiple on those earnings. The other is "recurring subscription revenue" and wall Street gave it a 35x multiple on earnings. This made no sense. Apple will be at $600 by end of year when the entire company is viewed as a recurring service model.

[Magoulan]

2 trillions in market cap but Apple actually owns 320 B$ in assets and 120 B$ in debt. It means you're paying 10 times the value of their balance sheet to buy the company. Now if you buy it as an investment for future cashflow, their PE ratio is 35 which means your stock is far from producing a good profit compare to the price you pay for it. I say Apple is a good company, the fundamentals are not as bad as Tesla but it's definitely overpriced and it doesn't take a lot of work to find better investments.

[odiaz]

Hell yes I’m buying. It’s going to $1000/share buddies in a year or less.

[LawrenceMarkFearon]

$AAPL up $25 [5%] today. This is about more than just the spit. We're in an epic Mac & iMac super cycle with sold out laptop supply. Mac revenue was the biggest blowout on the last earnings report. Now schools are going virtual. Apple's most "Epic" story is Mac demand.

[zz.]

I own the stock and love Apple products but the sky is the limit?Can you name companies whose stocks hit their highest in 2020 and have continually going up like Apple for ar least 20 years?

[rubiojimenez]

The rich stay rich by investing like and investing without stopping then the poor stay poor by spending like the rich yet not investing like the rich