Is radical change the key to surviving tough times?

In our latest episode of Leaving the Front Line, we dig deep with JP Levesque, a former CrossFit enthusiast turned profitable gym owner. His story is not just about a career pivot, but about embracing change - even when it's as challenging as a global pandemic.

Levesque talks about the toughest weeks of his life, where he had to completely change his gym's business model due to COVID shutdowns in Calgary. His solution? Loaning every single piece of equipment to his 150 members and customizing their weekly workouts. It was a grueling 70-80 hour work week, but the radical change and personal attention saved his business.

It's a testament to the power of adaptability and the willingness to go against the grain. But as Levesque says, it's not a strategy he'd recommend to everyone. So, it begs the question - how far are you willing to go to keep your business afloat?