SEO Trends for 2023 (Are you READY?)

Lots of new SEO Trends for 2023 as well as some SEO predictions - Let's dive in.

1. AI Generated Content flood
1. As we probably know by now AI generated content is going to continue being a topic of discussion especially as this technology improves, we’re going to have a huge flood of a lot of AI content - most of it being low quality so again as we spoke in the previous video - Value at the end of the day is what will make the greatest difference in this era of bulk content production. On top of that we also need to consider content structure, and structured data.

2. It’s going to be super interesting seeing how Google plays catch up with this developing technology that will sound more and more human - and how they deal with that - im sure theres going to be lots of vids this year about that topic
3. Checkout my last 2 videos for more info on that
2. Authority

Now with the expected flood of content Authority inside of SEO is going to be as important as ever because Google is going to look for things to differentiate all of this content

so even though Google’s John Mueller keeps saying that they want to try and lower the importance of Backlinks inside of the SERPS I think getting high quality backlinks will still be one of the most defining things that will make websites stand out.

I think Topical Authority will also be very important - that question of how well are we covering our topic and our niche? Are we demonstrating to Google that we have the knowledge to talk about all these subtopics in our space in depth? and actually provide value?

Unfortunately because this is easier to replicate than a couple high quality backlinks I still think those backlinks will make the biggest difference but then again - we need to really understand how to do keyword research, and how to create silo’s and how to organize our content properly

3. EEAT

Closely tied to topical authority we have EAT - Which is a term that we should all be familiar with and it stands for expertise, authority and trust - so basically how much trust does google have in your website, with the content that you’re producing. Is that content coming from someone who actually knows what they’re talking about - and how how much authority do you have in the space - again this is topical and domain authority.

so i’m gonna add a list here to my left of some basic things we need to be doing to make sure we have solid EAT - and this is especially important if we have websites that could impact the quality, health, and financial wellbeing of readers.

1. A complete about page
2. Easy to find contact page
3. Reputable references
4. Privacy Policy & Terms of service
5. Author Bio’s.
6. Backlinks from big players

BUT NOW google has updated EAT to now include E - EAT - and the new E stands for experience

This means that the quality of the content can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.

This is super interesting because i’m sure you guys have read content on affiliate websites where it erally sounds like the writer has no idea what they’re talking about - sounds like they’ve never used the product they’re reviewing

SO NOW MORE THAN EVER its important to work with experts to create that content - and also make sure that you’re talking about their experience on your website and connecting their author bio that should be connected to whatever content their producing, to any other social links or personal website/ personal projects they may have.

4. SERP will continue to migrate
1. expect fewer clicks
2. more ads
3. more youtube videos!! So get into youtube!!!!!
4. more featured snippets - which you guys have to take advantage of !!
5. need to focus on structured data !!

Timestamps:
0:00 SEO Trends for 2023
0:13 Discount for my SEO Course!
0:25 AI Generated SEO Content (Value-based)
1:23 Authority gains importance in 2023
2:30 Important Changes to E-A-T for Google
4:11 SERP changes will continue (Bad News 😦)
5:15 Have a great 2023!

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[JaumeRos]

1. What SEO trends are you looking out for in 2023? Lmk!!

[btrdr]

Looking great! Amazing content thank you for sharing, and keep it flowing!

[shreyverma]

Great video! Looking forward to more SEO content in 2023 :)

[cescclave]

informative as always Jaume, these videos are great!

[canadian-gardening-A]

Oh no - not the hair!
Thank you Jaume for SEO Trends and Prediction.

[stefanwirth]

Was about to talk about your hair, but you beat me to it, haha.

Looking good bro!

[dynamics]

Life is all about decisions, there is no right or wrong decision, but better decisions can provide good results. bases on my own experience. BTW: I enjoyed watching your videos, thanks for sharing, a fellow creator.

[remodelboostclub]

Hey Jaume I noticed I have some similar keywords on my home (brand) page that are also on my money service page im trying to rank for.. wouldn’t that cause cannibalism? Should I take those keywords out of the home page?