Healthcare Marketing: Strategies

Healthcare Marketing expert, Co-Founder of Intrepy Healthcare Marketing and Physician Liaison Consultant & Trainer, Kelley Knott breaks down healthcare marketing strategies

It is time to take a look...

At the most effective tips that you should be leveraging in your practice.

To reach and convert new patients.

Confused on where to start follow this blueprint...

1. Build a Patient-Centric Website

Think about it?

What other salespeople can be on the ball 24/7/365 selling and delivering content to potential patients whenever they need it?

2. Local SEO Starts with Your Google My Business

#healthcaremarketing strategy is super local by nature.

Why? Because patients are generally only willing to travel so far for patient care.

3. Your Reputation Matters, Invest in Patient Reviews

For many reasons. The top being the “amazonification” of #healthcare

4. On-Page SEO Starts With Great Content

“If you want to rank for it, you need a page for it.”

5. Digital Ads are extremely targeted now.

6. Patient Email is Extremely Valuable

email is a vital line of communication between you & your patients.

7. Telemedicine and Online Appointment Book are a Must

8. Physician’s Listings are Critical for Local SEO

Patients are searching for providers.

9. Analytics and Tracking are Keys to Healthcare Marketing Strategy

The best healthcare marketing is rooted in data.

10. #PhysicianLiaison #Marketing

New patient referrals can be the lifeline of a practice

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