How and When to Use Exact Match

#Shorts Google ads gives you an option called "Exact Match", allowig your ads to only show to people searching for a specific phrase.

While exact match can help laser target your ideal audience, the pool of people can often be too small or niche for your ads to work properly. Consider switching the "Phrase Match" is you find this to be an issue.

#googleads #googleadstutorial #adoptimisation #marketingtricks