Midea Commercial VFX Breakdown by WorldWide FX

Let your imagination fly and go behind the scenes to witness the VFX wonders that made this creative and very abstract project possible.
Our team delivered more than 50 shots for this commercial. We were involved in the project since the pre-production period when we created many creature concepts, environments, storyboards, and animatics. All of this evolved (pun intended!) during the post when we were applying the approved concepts and translating them into various CG, FX, and interior assets.

"The main challenge was to achieve transformations from simple to fully evolved shapes that tell the story of evolution from the Big Bang to the final product." - shared Nikolay Bonev - VFX Supervisor of the project.

All footage is copyright by Worldwide FX and its respective partners.