Ladder - Life Insurance So Good You Might Wish You Didn't Have It

[thedarkangelthe]

Never thought I'd see the day an actual insurance company would make a joke about killing someone on purpose. Bravo.

[Xenakeyblademaster]

I stopped getting out of my work clothes because this ad was on TV. I've never had to pause what I was doing, nor have I ever intentionally sought out a commercial because of how funny and morbid it was. Great advertising, seriously.

[acmb]

“But seriously, killing a policy holder…” 😂😂😂

[kenm.a.d.]

The Good Ending: They're a family of assassins and he's just training them

[susanpugh]

I just read the rest of the comments. Things sure have changed with the way we feel about life.

[TheYouTubeBusiness]

This commercial is so good, that I watched it on TV, then I came to YouTube to search for it 😂🤣😂🤣, brilliant 😂. Still can't believe they actually went there 🤯🤯

[treysmith]

😂 man this should’ve been save for the super bowl. It feels like a Super Bowl commercial.

[my.name.is.rosie.]

This is the only ad I will never skip.

[jamesnunya]

you know you have a good commercial when I just watched the actual advertisement, and then went to you site to watch it again. Great job!

[Sarayah]

As a father I must say this is one eff’ed up commercial.

[CuriosityAbounds]

As an insured patriarch, I think this ad is brilliant. I think it successfully achieves the sought-after Addams Family vibe. It even has me wondering about that seemingly throwaway Socrates line and how that plays into the larger narative. Well done, Ladder.

[lenah]

Seen this on Hulu ad when I was watching American Horror Story I just couldn’t believe that this was actually a commercial for a life insurance company I just had to Google them and search for this awesome commercial 🤣🤣🤣 epic that they are bluntly saying if you kill somebody for their life insurance then it would be voided 😂😂 I just love this

[redd]

Great job on this! I have never ever looked up a life insurance ad just because it was this hilarious. Takes guts to go there with killing the dad, but its too funny! They chose the right guy/sucker for the dad role.

[Kzhkn]

Do you know the name of the actor playing his son?

[EVERYTHING-dcod]

This gotta be the funniest ad I’ve seen. First time I’m willingly watching an ad 😭

[ArriannaTheWitch]

Dude I had to search this just so I could re-watch it, I honestly thought it was an SNL skit.... This is advertising at its purest form.... I love you guys just for this... Bravo!

[GeddyLeeBell]

THIS IS THE BEST INSURANCE COMMERCIAL I HAVE EVER SEEN IN MY LIFE

[GreyLightwalker]

This is the best of its kind I’ve seen in YEARS. Amazing work, Fred and Farid, Hillary, and Casey! 👏🏻 I’ve watched it like … 5 times. Shared it. It is, indeed, so good. 👍🏻😂

[tylerbrown]

Best commercial I’ve seen in awhile ! I had to watch it twice!

[whatsituya]

I haven’t seen a commercial this good in years