Product Design Meetup #7

Hello design enthusiasts!

Product Design Meetup #7 is ready to inspire you
Join us for an enjoyable and creative evening as we dive into the captivating world of design with like-minded enthusiasts.
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Our first speaker at the Product Design Meetup #7 will be Santa Paegle - Account Executive and UX architect at UXDA | Financial UX Design. Santa is passionate about innovation in financial services. Has 10 years of combined experience working in UX, Startup and community management, sales and customer service. Outside of work - travel hacker (visited 50+ countries) and a beginner stand up comedian.

Topic: “Design sprints are cool, but UX is a marathon. This is how you win”
Key topic outlines:
1. Differences between short-term and long-term UX Why a sprint-oriented approach to digital product design is not enough.
2. Move UX to the core of the business strategy Benefits of widening focus, rooting UX into business strategy, and treating UX/CX as a long-term discipline.
3. Shifting perspective: Case studies Examples from UXDA’s experience in the financial industry, where a shift to long-term UX has made a massive impact on product and business success.
4. Slow down and take a strategic look around A designer’s guide to getting out of the sprinting mindset and better understanding the value of UX in business.
5. Secure yourself and the user a seat at the board meeting Practical tips on communicating the value of long-term UX to executives and decision-makers.
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Second speaker at the Product Design Meetup #7 will be Natalia Filvarova a neuroscientist & UX researcher, currently at Google working on digital identity systems. She has previously led research efforts in brain imaging and understanding multisensory processing, as well as designing food for space flight and building Alzheimer’s sensory diagnostic tools.
Natalia has previously built startups, as well as founded education & communication non-profits. She is an Oxford and LMU neuroscience graduate, as well as an MBA holder, a TEDx speaker and an advocate for accessible and inclusive design and workplace practices.

Topic: “Designing for all: Empowering Accessibility and Inclusion”
Key topic outlines:
1. Introduction to accessible design;
2. How sensory processing impacts our product perception. Brief deep dive into colour perception & why it matters;
3. Brief history of designing for disability and accessibility. Review of the most prominent history examples & their impact on the world;
4. Practical tips to make product design process inclusive and accessible;
5. Practical tips to make your workspace more inclusive to nurture inclusive design