Avon | A social media strategy for TikTok

Over nine months now since we took over Avon UK's TikTok account with a bespoke social media strategy - carefully crafted by our strategy, content and social experts.

The main goal was to shift the iconic beauty brand's digital presence by connecting its unique portfolio with authentic narratives and trending topics. Results show a genuine engagement and consistent positioning, reinforcing Avon's connection with its audience and supporting the channel's growth.

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#Beauty #MakeUp #SocialMedia #Strategy #Community #DigitalMarketing