Kardashian Brand a Big Bet for Glu Mobile

Dec. 8 (Bloomberg) -- Glu Mobile CEO Niccolo De Masi discusses the company's big bet on the Kardashian brand and the future of mobile gaming with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)

"Bloomberg West" is the only daily news program focused exclusively on technology, innovation, and the future of business. Featuring Bloomberg's Emily Chang and Cory Johnson broadcasting live from Bloomberg's headquarters in San Francisco, the show covers the latest headlines and trends out of Silicon Valley, including earnings, product releases, startups, IPOs, venture capital, angel investing, social media and company news on tech titans such as Apple, Google, Yahoo!, Twitter, IBM, Samsung, Microsoft, HP, Dell, LinkedIn, Facebook, and more. Additionally, through live interviews and on-location reporting, "Bloomberg West" covers technology titans and leaders such as Tim Cook, Marissa Mayer, Sheryl Sandberg, Larry Page, Eric Schmidt, Reid Hoffman, Mark Zuckerberg, Jack Dorsey, Reed Hastings, Dick Costolo, and Jonah Peretti.