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Natural Monopoly Law
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Brands with more market share attract a greater proportion of light category buyers.
Discussed in Chapter 7 of How Brands Grow (2010).
#marketing #marketingmanagement #brandmanagement #empiricalevidence #kapwing #LeapResearchID
Discussed in Chapter 7 of How Brands Grow (2010).
#marketing #marketingmanagement #brandmanagement #empiricalevidence #kapwing #LeapResearchID
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