Regenerative Fund for Nature - KERING

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Most clothing begins life as a raw material on a farm or rangeland. For this reason, the future of the fashion industry is inextricably linked with the future of agriculture. Though agriculture is currently a major driver of biodiversity loss and climate change, it can be transformed from a « problem » to a powerful nature-based solution.

To achieve this transformation, Kering launched in January 2021 – with Conservation International – the Regenerative Fund for Nature. It currently focuses on the production of 4 raw materials (leather, cotton, wool, cashmere) and aims, by 2025, to convert one million hectares of farms and pastures into regenerative farming areas.

We believe working in tandem with farmers and producers all over the world can really make a change. Together, we can make regenerative agriculture a global solution for people, nature and climate.


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